The Garden is the brainchild of serial entrepreneur and Miami local legend, Max Peirre.

This community-based social club was founded to cultivate and inspire appreciation for culture through the arts and history.

  • Guided brand's direction and external representation. Work with founder to turn abstract ideas into tangible experiences.

  • Created a comprehensive document providing a holistic view of the brand, including its mission, and values.

  • Crafted content for print and digital collateral across The Garden’s portfolio

  • Create compelling copy that connects with a local and national audiences across all digital and print applications.

Brand Development

Experience Curation

Brand Marketing

  • Plan, execute and create standards of operations for rentals, programming partners, and special events.

  • Collaborate with locals that align with The Garden’s values and ethics.

  • Create directional signage to establish placemaking on busy avenue alongside interior wayfinding.

  • Created an effective digital marketing strategy to drive awareness in the marketplace.

  • Captured and produced film and still assets to further generate brand awareness.

  • Managed the strategic planning and execution of social media campaigns and content creation initiatives to enhance brand visibility and engagement across digital platforms.

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