The Garden is the brainchild of serial entrepreneur and Miami local legend, Max Peirre.
This community-based social club was founded to cultivate and inspire appreciation for culture through the arts and history.
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Guided brand's direction and external representation. Work with founder to turn abstract ideas into tangible experiences.
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Created a comprehensive document providing a holistic view of the brand, including its mission, and values.
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Crafted content for print and digital collateral across The Garden’s portfolio
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Create compelling copy that connects with a local and national audiences across all digital and print applications.
Brand Development
Experience Curation
Brand Marketing
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Plan, execute and create standards of operations for rentals, programming partners, and special events.
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Collaborate with locals that align with The Garden’s values and ethics.
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Create directional signage to establish placemaking on busy avenue alongside interior wayfinding.
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Created an effective digital marketing strategy to drive awareness in the marketplace.
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Captured and produced film and still assets to further generate brand awareness.
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Managed the strategic planning and execution of social media campaigns and content creation initiatives to enhance brand visibility and engagement across digital platforms.