Camp David is a 40,000 sqft co-working space spread across three floors paying homage to Charlotte Perriand and Mies Van Der Rohe with a side of Brooklyn’s industrial heritage.
Brand Development
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Married the market positioning and concept with a comprehensive visual style and written story.
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Developed branded collateral and memberfacing documents, collaborating with vendors to procure each item, adhering to a strict deadline.
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Created comprehensive document providing holistic view of the brand, including its mission, and values.
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Developed the distinct Camp David voice to convey the culture and community of the co-working space and its positioning in Industry City.
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Curated collection of vintage and contemporary objects, curios, and art over three floors alongside a +750 library consisting of important titles.
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Create training guides and procedures. Recruit and hired onsite talent and 3rd party vendors – trained on brand standards and practices.
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Planned and hosted key events and organized on-going programming for a strong cultural fit.
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Facilitated local collaborations to enhance brand equity.
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Designed and produced ADA compliant wayfinding signs over three floors alongside exterior signage.
Experience Curation
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Created an effective digital marketing strategy to drive awareness in the marketplace.
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Captured and produced film and still assets to further generate brand awareness with existing members, perspective members, and 3rd party rentals.
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Facilitated press outreach, management and visits for mentions and shortlists.
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Managed the strategic planning and execution of social media campaigns and content creation initiatives to enhance brand visibility and engagement across digital platforms.
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Managed the email marketing strategy, crafting impactful emails aimed at member engagement and programming.
Brand Marketing
